CONCLUSION

Trust is a major driver for consumer engagement in all industries, but it’s especially important within the transportation space. The COVID-19 pandemic underlined consumers’ desire to have their own vehicle, even as the public overall became more trusting of alternative transportation options.

Brands that have established trusting relationships with customers will enjoy a smoother ride as new technologies that require additional or different kinds of trust -- electric cars and autonomous vehicles -- take over the industry.


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ABOUT THE AUTHOR

Joanna Piacenza

HEAD OF INDUSTRY INTELLIGENCE

Joanna Piacenza is the head of industry intelligence for Morning Consult, a global enterprise technology company specializing in intelligent data to power leaders’ intelligent decisions. She leads the company's analyst division, which translates high-frequency data into actionable insights for optimized decision making. Piacenza's work is regularly cited in The New York Times, The Washington Post, The Atlantic, and BBC, among others.

WHAT'S NEXT?

Learn more about what builds and breaks trust among U.S. consumers in Morning Consult's Most Trusted Brands series

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