THE CURRENT STATE OF CONSUMER TRUST IN AUTO & MOBILITY

While the COVID-19 pandemic bruised the transportation industry in early 2020, car buying and rentals quickly ramped up in the later half of the year and into 2021. Morning Consult research shows in demographic detail who was among those resurrecting the industry.

Of those who have owned or leased a car, the share who did the following in the past year

Forty percent of U.S. adults who have owned or leased a vehicle said they bought a car in the past year. That figure jumps to 62 percent and 59 percent among Gen Z adults and millennials, respectively.

Younger consumers also drove the leasing market: Roughly one-quarter said they leased a car in the past year.

Share of respondents who have done the following

Millennials are roughly in line with baby boomers as the generation most likely to have owned or leased a car, ever.

Further analysis of the data shows how different groups get from point A to point B.

Consumers who own one car are slightly less likely to have ever rented a car or used a ride-hailing service compared to the general population — while those who own multiple vehicles are much more likely to have rented a car, making them prime targets for further patronage at rental car companies.

Similarly, those who have rented a car in the past are more likely to have either owned or leased a car compared to all U.S. adults, and are more likely to use ride-hailing apps.

How Ride-Hailing Use Has Shifted

Self-reported ride-hailing app usage in 2018 and 2021, among those who have used the apps

Even with human interaction becoming taboo in early 2020, the share of consumers who say they use services such as Uber and Lyft has grown since 2018. Today, 28 percent of U.S. consumers say they use ride-hailing services at least once a week, compared to 21 percent in 2018.

Respondents who have used ride-hailing apps were asked how safe they feel using them, in 2018 and 2021

What’s more, consumers feel safer in ride-hailing cars as they’ve become more popular alternatives in the transportation space. Fewer than half (47 percent) of the public in 2018 said they feel safe using a ride-hailing app, compared to 83 percent today.

Up Next: Building and Breaking Trust in Auto & Mobility

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