Trust is a major driver for consumer engagement in all industries, but it’s especially important within the transportation space. The COVID-19 pandemic underlined consumers’ desire to have their own vehicle, even as the public overall became more trusting of alternative transportation options.
Brands that have established trusting relationships with customers will enjoy a smoother ride as new technologies that require additional or different kinds of trust -- electric cars and autonomous vehicles -- take over the industry.
Most Trusted Brands: Global Landscape Report
This report sets the benchmark for gauging brand trust and outlines how global trends will shape the future of consumer culture
Most Trusted Brands: Trust in Financial Services
How the Pandemic Has Shifted Consumer Trust in Financial Services
Most Trusted Brands: Trust in Travel & Hospitality
How the Pandemic Has Shifted Consumer Trust in Travel & Hospitality
ABOUT THE AUTHOR
HEAD OF INDUSTRY INTELLIGENCE
Joanna Piacenza is the head of industry intelligence for Morning Consult, a global enterprise technology company specializing in intelligent data to power leaders’ intelligent decisions. She leads the company's analyst division, which translates high-frequency data into actionable insights for optimized decision making. Piacenza's work is regularly cited in The New York Times, The Washington Post, The Atlantic, and BBC, among others.