CONCLUSION

One of the reasons that the conversation about the tech industry and trust is so complicated is because of how plain consumers are in their need for data protection, how common data breaches have become among leading tech companies and how limited the fallout is afterward for brands.

The industry is bound to repeat this pattern until a new norm is set.

For brands in the tech space that want to help set that norm, investing in and promoting the data protection that your company provides its consumers is a clear first step


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ABOUT THE AUTHOR

Joanna Piacenza

HEAD OF INDUSTRY INTELLIGENCE

Joanna Piacenza is the head of industry intelligence for Morning Consult, a global enterprise technology company specializing in intelligent data to power leaders’ intelligent decisions. She leads the company's analyst division, which translates high-frequency data into actionable insights for optimized decision making. Piacenza's work is regularly cited in The New York Times, The Washington Post, The Atlantic, and BBC, among others.

WHAT'S NEXT?

Learn more about what builds and breaks trust among U.S. consumers in Morning Consult's Most Trusted Brands series

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